Last updated:
Nike and Adidas inspired & nbsp; & nbsp; & nbsp; steeped planned many years of Yeshuang Quan, naturally unwilling to live a low-key and calm ANTA day. & nbsp; is from Anta introduce Yeshuang Quan started business development ushered Anta first leap, Mr. Gao Renye eventually help lead Chendai thousands Anta Shoe Company. In fact, brand marketing for sports shoes, and not as complex imagine, as long as the open world leader in sports - Nike, Adidas corporate history, do a simple, rough idea, we We can get some simple and feasible marketing, branding methods. Nike, Adidas brand creation, thought-provoking, it is worth learning from. 1926, the German shoemaker, obsessed Amateur Athletes Adidas. Dassler created Adidas. In 1948, as domestic accidents, the company split into two, one of which is now Adidas, another PUMA is the world's leading companies - the two companies are homologous, a lot of people love these two brands, Consumers know that this relationship does not have much. Adi. Dassler is a "technology crazy", keen on innovation, technology, quality of entrepreneurs, inventors and track and field athletes. Founder of the focus on product innovation, while at the Adidas specializes in marketing, is his eldest son, Horst & middot; Dassler. Horst & middot; Dassler great marketing talent, he pioneered the jordan retro 14 white/fuchsia blast/black brand and athletes, sports teams, major events linked to the creation of a sports "pyramid" marketing model, has praised. Under his leadership, adidas and the Olympic Games took place for a long time, closely linked - as early as 1928, the Adidas products will appear in the Olympic stadium. Cumulative long Olympic marketing, Adidas With the global sporting event, far-reaching, effective, widely spread the brand. Phil. Knight and the University of Oregon track coach Bill. Bowerman, in 1964 created the Blue Ribbon Sports Products Inc. (formerly Nike), business is the import of cheap sports shoes from Japan for sale in the United States. By means of an accurate grasp of the rise of the United States jogging craze, Nike achieved rapid rise. Phil. Knight noted that "in my eyes, like marketing with sociology. Nike has done the most successful is the interpretation of what people are doing now, and where their interests, but we also reached all we had a great honor idea. "" Nike "brand building and promotion, dig sports spirit, sincere emotional communication, understand me, and won the hearts and minds of many consumers worldwide. Nike's success supported kernel is the same with the world-renowned Toyota TPS "asset light operating" mode, the manufacturing and retail outsourcing, itself only focus on R & D and marketing cheap foamposites . Under the guidance of this model, Nike put a lot of manufacturing to developing countries at the same time reducing capital investments, reduce product costs, help Nike rapidly grown into a world-class sporting goods leader, showing the strength of the business model. Thanks to its unique Nike, violent, intense personality of sports stars, created the "cool" image. In the first 20 years of Nike created, his spokesman extensive use of tactics, according to statistics there are about 2,000 athletes and Nike signed. 1983, Nike suffered a bottleneck in the development. Jordan endorsement, violent ads, "Niketown" stores, to achieve a new round of NIKE approximate crazy metamorphosis growth. achievements of world-class athletes world-class brands, Nike finally validated in the body. 1984, Nike spent a great price, and Jordan signed a five-year contract. The history of the most outstanding basketball player, with perfect skills and character to conquer the whole world. The influence beyond national borders, sports athletes themselves, the achievements of Nike. Nike's Michael Jordan, demonstrate the effectiveness of celebrity endorsement strategy. In 1988, Nike launched the "JUST DO IT" ad campaign, "JUST DO IT" became one of the world's famous advertising slogan. In 1992, Nike Chicago opened its first "Niketow air jordan 11 space jam for sale n" stores, in fact, in recent years the rise in China's super flagship store. In this way, Nike has been the world leader in the sporting goods industry. After Nike achieve peak sales of $ 9.6 billion in 1998, began to decline. Knight, one of the founders 99 years back, by rebuilding the management team, strengthening supply chain systems, expanding product lines, the acquisition of brands such as strategy, Nike regained vigor, continue to lead the global sporting goods industry. Nike founder Phil & middot; Knight had domineering and conceited to think: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all." so, just look at their corporate history, celebrity endorsements such brand strategy or practice, it is bland. Anta company will soon enter, Yeshuang Quan began to give his boss Available from Nike, Adidas brand creation, management, transformation, take off the case story, celebrity endorsements nature is one of the key contents. Yeshuang Quan believes that his boss will take some time to slowly come to accept his ideas. There are two reasons: First, with respect to his boss that he only "old fox", for marketing, brand is also relative lack of knowledge; second is the way of brand endorsement strategy, requires huge finan Retro jordans for sale cial support. According to related statistics, Anta in 1997 sales of about 50 million yuan, the profit margin is only between 5% -8%, limited profits. Unexpectedly, Yeshuang Quan's case, smart, studious Ding Zhizhong gave great inspiration. After a few nights, they continue to discuss and even argue, that is in the running. Perhaps, it is the most make planners Yeshuang Quan excited for some time. Inspired by, Ding Zhizhong slowly realized, celebrity endorsements, sports marketing for sports brands to create, enhance the role and significance of major operations. He decided to imitate NIKE, ADIDAS practice, hire a sports star to endorse Anta. Their newly born idea is, make a sports world champion. Ye Ding Zhizhong assistance to start a new adventure. With direction, a pleasure to work fast. So Ding Zhizhong began to frequent the sports sector to friends inquire, consulting, in order to choose a suitable Anta sports stars. In a lot of friends with the help of ANTA and Sports Circle contacted. When asked about the body Zheng Wang Qi, general manager of advertising time, there has been an important opportunity. Wang semi-serious, half-joking manner and recommended a slight Ding Zhizhong looks somewhat similar sports stars, is a world champion to him. Everything seems orderly manner, until one day, Ding Zhizh cheap air jordans ong and ??? said, "go! on Beijing tomorrow!." If instead shocked Yeshuang Quan? Anta corporate history, the most critical of another figure, upcoming stage.Although not like soccer shoes and basketball shoes are directly applied to the daily travel, but stretched out by the football shoes Yan shoes without exception, become the star shoes, this pair of Nike Zoom Mercurial XI FK is an outstanding representative of the premier. This section from the 1998 Cristiano Ronaldo campaign pitch boots draw inspiration, and the integration of Free Mercurial Superfly and Zoom Spiridon the body of the shoe soles of the innovation, and the use of lightweight breathable Flyknit material shoe body, equipped with Phylon in the last bottom to create a comfortable wearing experience. nike-zoom-mercurial-xi-fk-squadron-blue-02.jpg (361.97 KB, download number: 0) download Nike Zoom Mercurial XI FK Squadron Blue 2016-7-8 18:52 upload nike-zoom-mercurial-xi-fk-squadron-blue-03.jpg (320.49 KB, download number: 0) download Nike Zoom Mercurial XI FK Squadron Blue 2016-7-8 18:52 upload nike-zoom-mercurial-xi-fk-squadron-blue-04.jpg (284.8 KB, download number: 0) download Nike Zoom Mercurial XI FK Squadron Blue 2016-7-8 18:52 upload nike-zoom-mercurial-xi-fk-squadron-blue-00.jpg (342.03 KB, download number: 0) download Nik jordans on sale mens e Zoom Mercurial XI FK Squadron Blue 2016-7-8 18:52 upload nike-zoom-mercurial-xi-fk-squadron-blue-01.jpg (345.62 K0Air Foamposite One Galaxy still make thousands of shoes around, dream of ecstasy, and then no color can compete with Galaxy. This time, Nike SB decided to use this classic design, launched a new version of its Dunk Low brand shoes. The new patent leather and nylon Ballistic composed of uppers, finally equipped with white midsole and outsole is translucent. item: 883232-001 release date: April 20thPrice: nike-sb-dunk-low-420-galaxy-release-date.jpg (215.74 KB, download number: 21) download Nike SB Dunk Low Galaxy officially released 2017-4-13 12:59 upload nike-sb-dunk-low-420-galaxy-release-date-2.jpg (386.5 KB, download number: 18) download Nike SB Dunk Low Galaxy officially released 2017-4-13 12:59 upload nike-sb-dunk-low-420-galaxy-release-date-3.jpg (175.22 KB, download number: 18) download Nike SB Dunk Low Galaxy officially released 2017-4-13 12:59 upload nike-sb-dunk-low-420-galaxy-release-date-1.jpg (205.68 KB, download number: 16) download Nike SB Dunk Low Galaxy officially released 2017-4-13 12:59 upload nike-sb-dunk-low-420-galaxy-release-date-4.jpg (94.92 KB, download number: 17) download Nike SB Dunk Low Galaxy officially released 2017-4-13 12:59 upload 0Publi buy cheap jordans online shed: 2008-09-22 06:12:35 | 1908 people share the view: red shoes this year seems to be more and more shoes fans of all ages, one important reason is to earn enough to lead, the Nike Air Pegasus "83" Light Crimson "on the use of bright red fur material mesh material collocation, details with light blue and white dotted, the effect is quite amazing. ; Nike Air Force 1 Bespoke 2013-12-08 22:51:28 in 2013 to enjoy a customized version of Michael Jordan, the God of basketball Michael Jordan will usher in his 50 birthday, perhaps to pay tribute to the basketball legend, custom big Layupshot recently introduced a heavy Nike Air Force 1 Bespoke. This Nike Air Force 1 Bespoke naturally inspired by Jordan, using the classic black and white bull color to build. With a variety of different materials to create shoes, texture is outstanding. The shoe side and heel are printed with 23 and MJ symbols, which are very memorable. the love triangle of youth of the new New Balance 574S memory 2017-06-26 13:34:15 joint planning is active in the market of the famous shoe designer Ronnie Fieg, the personal social networking site revealed the project with three party New Balance and Dover Street Market to be released jointly, the design of the shoe is the classic New Balance 574S Ronnie Fieg, the innovative use Cheap jordans online air jordan 11 blackout for sale of a deep blue matte material making shoes, collocation light blue mesh material with uppers, outsole is a new Fresh Foam technology, the biggest bright spot is the New Balance side mark can according to the preference of the user replaceable, this is the introduction of white, green, blue, pink, black and other colors available to replace Logo. Unfortunately, the official has not issued any release information, interested friends, please continue to pay attention to our reports.AJ7 as the of the compound moment, nearly a period of time as AJ7 figure somewhat decline, but fortunately there are customized to bring us a new element of innovation. This with Jordan French 7 "Blue Air" as the template, in the shoe body to add gray, black and eye-catching light blue, the magic of the full tone of mutual integration, plus with other different patterns highlight the unique visual sense. Interested friends may wish to make reference to their own attempt. source: sneakerbardetroitscreen snapshot -2013-12-18- afternoon 11.30.04.png (669.14 KB, download number: 0) download 2013-12-19 09:54 upload overwhelmed by a man named Revive custom master again new design of a Air Jordan 5 "corona beer" theme works for the double custom new, custom Mache friends play leading concept version, the overall color details and enhance the jordan 3 katrina 2018 original finish, even at the monochrome are special in the visual sense to 3D design, not only to imitate more evolution, this is a brilliant idea! screen snapshot -2013-12-18- afternoon 11.30.18.png (616.5 KB, download number: 0) download 2013-12-19 09:55 upload screen snapshot -2013-12-18- afternoon 11.30.30.png (588.02 KB, download number: 0) download 2013-12-19 09:55 upload Jordan, Coca Cola, theme, new tactics 00Nike is the annual black month and the special production BHM series has just released soon, this time a Air Force was born in 2005 1 Low BHM version of the upcoming engraved return. This preserves the original design of ten years ago, in order to show the special is attached to the golden shoe buckle, and 2000 double sale in limited way. item: 739389-100 release date: February 6thPrice: nike-air-force-1-bhm-10th-anniversary.jpg (49.47 KB, download number: 0) download Nike Air Force 1 Low BHM 10th anniversary anniversary edition 2015-2-3 09:33 upload nike-air-force-1-bhm-10th-anniversary-3.jpg (59.91 KB, download number: 0) download Nike Air Force 1 Low BHM 10th anniversary anniversary edition 2015-2-3 09:33 upload nike-air-force-1-bhm-10th-anniversary-4.jpg (62.28 KB, download number: 0) download Nike Air Force 1 Low BHM 10th anniversary anniversary edition 2015-2-3 09 jordans on sale online :33 upload nike-air-force-1-bhm-10th-anniversary-1.jpg (45.71 KB, download number: 0) download Nike Air Force 1 Low BHM 10th anniversary anniversary edition 2015-2-3 09:32 upload nike-air-force-1-bhm-10th-anniversary-2.jpg (44.54 KB, download number: 0) download Nike Air Force 1 Low BHM 10th anniversary anniversary edition 2015-2-3 09:33 upload 〈0 : last Friday at the Jordan Brand 2015 spring new product conference, Jordan Brand presented the to all of you in 2015 officially listed Remastered repeat series: Air Jordan 4, "Teal", Air Jordan 10, "Red Cement", Air Jordan 4, "Columbia", Air Jordan 7, "Cardinal" and so on have long been exposed shoes money. Send from Sneakernews dedication activities, live HD review, let us through photos together to feel the Remastered series of unique charm of it! & nbsp;Swagger last year's joint action, even the spring to give it a shot. The first and 606 of Levi's's primary danim, behind with a customized logo patch, in addition, no customization elements of other Swagger love to download the (22.16 KB) 606 Original Slim Denim download (34.01 KB) 606 Original Slim DenimChina announced that in September the new manufacturing PMI initial value of 47, the lowest level since March 2009, and lower than 47.5 of market expectations, and therefore triggered a series of concerns about China's economic outlook bleak. However, Nike's latest super expected earnings have brought back hopes of a bright future for China's economy. Nike sales in China hit a record high of Nike (Nike ) shares last Friday (September 25th) as closing up 9%, the reason is Nike released a super expected earnings, including sales data from China especially strong, stunned many analysts. Nike earnings show that in the first quarter of fiscal year 2016, Nike's sales rose slightly by 5% to $8 billion 410 million over the same period last year. Among them, the Chinese market sales increased by 30% to 890 million U.S. dollars, orders have also increased by 22%, becoming the fastest growing areas. Nike, chief financial officer Andrew Champion (Andrew Champion) said that the domestic stock market volatility Chinese indeed caused our close attention, but to our surprise, the Nike is now selling in the Chinese of hitherto unknown strong, since the largest market share reached history. Piper Jaffray analyst Aileen Murphy wrote in a report on Friday to the customer: "to my surprise, although the overall economic China domestic has many hidden dangers, but domestic demand is still so strong." The Nike event proves China's spending power Nike published content for earnings, investors are most concerned about the problem is: the case of Nike can show whether the Chinese economy, especially consumer spending, and more people are worried as weak ? , CNBC moderator Jim Clem said investors should stop worrying about China's spending power. At present, due to the public exhaust emission scandal caused global car sales weakness, but investors should not be affected by this, see China's economic outlook, but also can not ignore those products sold in China's domestic hot. in addition, Clem also mentioned that the slump in China's domestic stock market simply can not reflect the wealth value of the Chinese people. on Thursday (September 24th) announced the company's first quarter of fiscal year 2016, compared with the same period last year, an increase of 5%, Nike CEO Nike also confirmed Nike in Greater China revenue rose 30% in. said the Nike sales prices are due to individual style shoes (especially the endorsement by the superstar shoes) strong performance of sales. He expected)2007-03-21 10:33 source: Asia Footwear Association the Asia Footwear Association: from "click on the European Union China shoes anti-dumping alliance" (hereinafter referred to as the "alliance") was informed that the support, by the Ministry of Commerce Chinese Light Crafts Import and Export Chamber of Commerce, all over the shoe on behalf of the delegation to participate in the defense will soon travel to Europe, in the 22 day hearing in Brussels. In addition, the Union has submitted a defense report to the European Commission before the deadline. According to reports, the United from the EU to China shoes anti-dumping union "(hereinafter referred to as the" alliance ") was informed that the support, by the Ministry of Commerce Chinese Light Crafts Import and Export Chamber of Commerce, all over the shoe on behalf of the delegation to participate in the defense will soon travel to Europe in 22, held in Brussels on hearing. In addition, the Union has submitted a defense report to the European Commission before the deadline. According to reports, the Europe and the previous (preliminary results before) the substantive difference is that the previous EU and China is the investigation of the relationship between parties and the investigation, this is the equality of the two sides by the debate, I submit evidence, the negotiation fails, the court, and members voted WTO final. Wu Zhenchang, President of the alliance and President of the Guangdong based footwear industry, said the alliance has submitted sufficient data and case evidence to be "very confident" about the evidence". (Editor: admin).